Proven mobility apps for municipal campaigns

zwitch allows cities and organisations to promote campaigns or services that motivate citizens to use smarter modes of transport for their daily trips.
And it is that easy: Cities or organisation register and create an “incentive scheme”, for example “For every 10km you use an eBike, you receive 10 incentive points”.
By publishing the scheme, citizens can use the zwitch app on iOS or Android to document trips with the supported mode of transport. The app tracks the mode of transport used and the actual distance and counts incentive points based on the underlying incentive scheme.

Find more information here or check out the app here.

Commute Greener is a free Facebook app for Desktop, iOS and Android running on the EMPOWER mobility services infrastructure and tapping into the Facebook community as potential users.
The general idea of Commute Greener is to enter your normal commuting pattern as a baseline and then to make improvements against your baseline. Commute Greener does thus not make use of automated tracking and improvements need to be manually reported by the user once they occur.

By making improvements the user
+ gains incentive points
+ contributes to sponsored challenges
+ raises his/her social reputation by sharing with other users
+ becomes aware of the impact his/her improvements make (CO2 reduction and other indicators)

Find more information here.

SMART (Self Motivated And Rewarded Travel)  is a free App for citizens. SMART is a multi-modal travel assistant that rewards sustainable travel behaviour. Rewards can be gained by individual travellers taking on personal or group challenges to travel sustainably. The App tracks fully automatically the travel behaviour of a user. So a reward is never missed!  Moreover, the user gains direct insight into his/her individual travel patterns and impact on the environment. An integrated Appshop allows SMART users to redeem their rewards in (discounts on) local products and services. A web based-management portal allows city administrators to  define and manage challenges in a flexible and powerful  way and in line with city priorities and objectives. Moreover the management portal gives multi-modal statistics and heatmaps  of how people travel in the city. SMART: a powerful tool to create a win-win situation between individual life styles and associated travel behaviour, and societal challenges and city goals. Take a look at the app here